Measuring the Impacts of Bike-to-Work Day Events and Identifying Barriers to Increased Commuter Cycling

5.00
Hdl Handle:
http://hdl.handle.net/11286/602298
Title:
Measuring the Impacts of Bike-to-Work Day Events and Identifying Barriers to Increased Commuter Cycling
Authors:
Piatkowski, Daniel P.; Bronson, Rachael; Marshall, Wesley; Krizek, Kevin J.
Abstract:
Despite much enthusiasm among practitioners to spur rates of bicycle commuting via promotional measures such as community rides or commuter incentive programs, there is little research regarding their impact. Using data from one such event, Bike-to-Work Day (BTWD), this paper aims to understand the following: (1) who attends BTWD; (2) the impacts of these event-based promotional strategies across different groups; and (3) lessons for increasing commuter cycling in general. The authors assess these research questions by examining motives to participate, behavior change, and influences of the event using over 1,000 surveys collected in the Denver region. Using an ordered logit model, the authors then identify significant factors for grouping cyclists' by behavior category. The results suggest that event attendees vary widely, from those who only bicycle on BTWD to those who report year-round bicycling, while reasons for participation and impacts of participation vary across bicycling behavior groups. This research also identifies specific barriers to increased commuter cycling. While the long-term impact of such events remains uncertain, this research illustrates that BTWD has the unique ability to capture a wide range of bicyclists and provide insights into barriers impacting diverse cycling populations.
Affiliation:
Department of Urban Studies and Planning
Citation:
Piatkowski, D., Bronson, R., Marshall, W., & Krizek, K. J. (2015). Measuring the Impacts of Bike-to-Work Day Events and Identifying Barriers to Increased Commuter Cycling. Journal Of Urban Planning & Development, 141(4), 04014034-1-04014034-9. doi:10.1061/(ASCE)UP.1943-5444.0000239
Journal:
Journal of Urban Planning and Development
Issue Date:
Dec-2015
URI:
http://hdl.handle.net/11286/602298
DOI:
10.1061/(ASCE)UP.1943-5444.0000239
Additional Links:
http://ascelibrary.org/doi/10.1061/%28ASCE%29UP.1943-5444.0000239
Type:
Article
Language:
en_US
ISSN:
0733-9488; 1943-5444
Appears in Collections:
Faculty Research Articles

Full metadata record

DC FieldValue Language
dc.contributor.authorPiatkowski, Daniel P.en
dc.contributor.authorBronson, Rachaelen
dc.contributor.authorMarshall, Wesleyen
dc.contributor.authorKrizek, Kevin J.en
dc.date.accessioned2016-03-20T19:41:35Zen
dc.date.available2016-03-20T19:41:35Zen
dc.date.issued2015-12en
dc.identifier.citationPiatkowski, D., Bronson, R., Marshall, W., & Krizek, K. J. (2015). Measuring the Impacts of Bike-to-Work Day Events and Identifying Barriers to Increased Commuter Cycling. Journal Of Urban Planning & Development, 141(4), 04014034-1-04014034-9. doi:10.1061/(ASCE)UP.1943-5444.0000239en
dc.identifier.issn0733-9488en
dc.identifier.issn1943-5444en
dc.identifier.doi10.1061/(ASCE)UP.1943-5444.0000239en
dc.identifier.urihttp://hdl.handle.net/11286/602298en
dc.description.abstractDespite much enthusiasm among practitioners to spur rates of bicycle commuting via promotional measures such as community rides or commuter incentive programs, there is little research regarding their impact. Using data from one such event, Bike-to-Work Day (BTWD), this paper aims to understand the following: (1) who attends BTWD; (2) the impacts of these event-based promotional strategies across different groups; and (3) lessons for increasing commuter cycling in general. The authors assess these research questions by examining motives to participate, behavior change, and influences of the event using over 1,000 surveys collected in the Denver region. Using an ordered logit model, the authors then identify significant factors for grouping cyclists' by behavior category. The results suggest that event attendees vary widely, from those who only bicycle on BTWD to those who report year-round bicycling, while reasons for participation and impacts of participation vary across bicycling behavior groups. This research also identifies specific barriers to increased commuter cycling. While the long-term impact of such events remains uncertain, this research illustrates that BTWD has the unique ability to capture a wide range of bicyclists and provide insights into barriers impacting diverse cycling populations.en
dc.language.isoen_USen
dc.relation.urlhttp://ascelibrary.org/doi/10.1061/%28ASCE%29UP.1943-5444.0000239en
dc.rightsArchived with thanks to Journal of Urban Planning and Developmenten
dc.subjectBicycle Commutingen
dc.subjectCyclistsen
dc.subjectTraffic Congestionen
dc.subjectTraffic Flowen
dc.subjectCommutersen
dc.titleMeasuring the Impacts of Bike-to-Work Day Events and Identifying Barriers to Increased Commuter Cyclingen_US
dc.typeArticleen
dc.contributor.departmentDepartment of Urban Studies and Planningen
dc.identifier.journalJournal of Urban Planning and Developmenten
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